CONSCIOUS BUSINESS

Benefit Corporation, being certified B Corp, sounds like the same thing right? Are they the same thing? Well, sometimes, but by definition no. In this episode of Dirigo Collective’s podcast, Responsibly Different, listen as host, Benn Marine talks with Conscious Revolution founder, Tara Jenkins and Helen Sterling Coburn, an attorney with Bernstein Shur and they … What’s In A Name? The Difference Between Certified B Corps And Benefit Corporations

Corporate social responsibility has gone wrong and we can fix it “This picture shows all of the lights on in this giant building” a colleague said flatly. After rounds of review by many stakeholders, no one noticed this, including me, and I was leading the corporate social responsibility (CSR) report project.  How could we have … Let’s Fix Corporate Social Responsibility

Nowadays, businesses focused on profit do so at their own peril.  Compelling data shows that we increasingly prioritize meaning and bettering our world as key factors in deciding where to spend our money and where to work. Over the past months we’ve seen businesses doing things once thought impossible to rise to the COVID occasion, … How To Build a Conscious Business

Social revolution has always started with people, not with government, not with business.  While it can seem that we are powerless as individuals, we actually hold the most power. Take an issue that makes you angry and follow it to the root cause. At its root was a decision by an individual or a bunch … Start Creating Our New World Now

A reporter interviewing me about Conscious Business recently asked an important question: It seems it would be easier to build a conscious business when economic times are good. In times of economic struggle isn’t it more challenging to be a conscious business? A valid question. Let’s break it down. What we know is this: Conscious … Crisis Proof Your Business

Since leaving the Human Resources field I’ve been calling into question almost everything about how the people related work in an organization is done. I’m holding up the status quo up to examine it closely and get curious about who is served by that “way” of doing something. I have come to believe that the … Calling all business leaders to paradigm shift yourselves, stat!

My company partners with business leaders to build conscious businesses that operate in a different way. These companies are the best of the best – they care deeply for their employees and customers – in fact all stakeholders – and they are determined to solve a worthy problem in the world. Because they set out … Question what you think you know and your head will hurt, but it’s worth it!