Discovering Your Company’s Higher Purpose

Your employees are looking for meaningful work.

Purposeful, meaningful work is the top factor people consider when deciding to work or stay at a company. We all want to feel like we are contributing to something bigger. It’s not enough to put in our hours and go home. Employees want to make a difference and contribute to their company’s success. But too often there is no avenue for their input or they are criticized for deviating from the norm. All that potential is lost in minutiae and company policy (and often, employer ego). You can’t afford not to pay attention to this for a number of crucial reasons. 

An Important Investment

When we hire employees, we are making an investment in them — not just for our business, but in their lives. Considering that your employees will spend most of their time and energy at work, those in the Conscious Business Movement believe we have a responsibility to them, fostering their prosperity, health, happiness, and wellbeing. When investing the time to discover your business’s Higher Purpose, you create the opportunity for all those touching your organization to live a life filled with more purpose and meaning. What better gift is there?

To some, investing so deeply in determining the Higher Purpose of their company might seem like a frivolity, something that takes away from the focus of the bottom line. But in long-term gains, the potential is staggering. Purpose leads to higher employee and customer retention. Keeping your talent and your customers is paramount to long-term stability and future success. When employees and customers align with your Purpose, they will form a bond of loyalty that will not be broken and they will bring others to you. It’s a virtuous cycle. It’s that simple.

Decide How You Want to Run Your Business

And though some may view conscious business as a temporary trend there is no doubt that this way of running a business is the new standard, if for no other reason, the working world simply cannot continue on as it has. We are at the start of a revolution, a paradigm shift in the way business is done. 

If you are ready to take the plunge, I encourage you to join the Conscious Business Movement. I will help you find your company’s inner compass — its Higher Purpose — through a fun, enlightening, and collaborative process. Discovering your company’s Higher Purpose creates the foundation for absolutely everything you will do from that moment forward as an organization and as a leader. I can help you and your company “get elevated” — and stay that way.

“It’s your place in the world. It’s your life. Go on and do all you can with it, and make it the life you want to live.”
Mae Jemison